Client presentation and sales challenge
FAB d.o.o. (www.fab.ba) is a renowned distributor of auto parts, professional tools, motor oils, tires and industrial equipment. The main sales challenge was the creation of extremely impressive action campaigns on social networks that, with a clear display of savings in KM, noticeable discounts and free benefits (such as free tire installation), motivate customers to make a quick purchase and contact.
Creative strategy and accent design of posts
We designed a series of dynamic and impactful visuals for the promotion of key brands from the assortment:
- DeWalt Professional Tools: Promotion Aku impact screwdriver DCF900P2G-QW (power 1396/1898Nm with 2x 5.0Ah batteries) with the old price clearly crossed out and a prominent discount of 25% (from 1,195 KM to 896 KM).
- Mannol Oils and Additives: Campaign “Mannol Discount Week” with a summary display of motor oils and additives with a prominent 15% discount badge.
- Seasonal summer tires: Slogan “It’s time for summer tires from 01.04.” with a striking sales benefit “Tyre fitting is FREE”.
- Silverlines Industrial grease: Action display of Lubrication grease in a package of 18 kg at an attractive price of 7.00 KM/kg + VAT.
Realized activities and digital marketing
- Targeted Meta Advertising Campaigns: Precise targeting of drivers, mechanics, repairmen and construction companies via Facebook and Instagram.
- Promotional Copywriting & Visuals: Clearly marked contact telephone numbers (+387 61 159 435, +387 63 000 105), savings in KM and address of the official portal www.fab.ba.
- Visual Brand Identity for Actions: Distinctive dark and contrasting green-yellow visual theme that guarantees high visibility in the feed.
Achieved results
The campaigns achieved top sales results in the field and in the online segment:
- +410% growth in sales of sale items: Exceptional response to DeWalt tools and Mannol oils.
- High ROAS (5.8x): Significantly higher return on investment in ads.
- Fully filled service capacities: Maximum response to the action of free tire fitting.
