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FAB TRGOVINA

EDVISION delivered a complete web platform redesign for FAB d.o.o., enhancing user experience and digital presence in the automotive industry.

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Industry Automotive and Heavy Machinery Parts Distribution
Services Web Platform Redesign, UI/UX Design, SEO & Performance Optimization
Year 2026
Website trgovina.fab.ba ↗

Project Overview & Challenge

A comprehensive redesign and digital platform modernization for FAB d.o.o., a company specialized in the distribution of automotive parts, vehicle equipment, and heavy machinery parts with over 25 years of industry experience, was successfully delivered to elevate customer engagement.

FAB d.o.o. faced the challenge of presenting an extensive catalog of spare parts and equipment in a clear, modern, and user-friendly manner. To support growing demand across both B2B and B2C segments, the client needed to replace their legacy website with a fast, intuitive, and SEO-optimized platform that simplifies part lookup and streamlines order inquiries.

Tailored Solution & Technological Approach

Our expert team approached the solution through a detailed analysis of the automotive supply industry and specific customer navigation habits.

  • UI/UX Design & Redesign: Crafted a modern, fully responsive visual identity focused on intuitive user flows and effortless catalog browsing across all devices.
  • Performance Optimization: Integrated advanced caching and asset optimization to guarantee ultra-fast loading speeds for extensive product lines.
  • SEO Architecture: Re-architected product categorization and technical SEO parameters to drive higher organic search visibility.

Key Features

  • Dynamic Product Catalog: A structured and visually clear showcase of auto parts and heavy machinery equipment with detailed specifications.
  • Advanced Search & Filtering: Powerful search capabilities filtering by vehicle model, part category, or unique item codes.
  • B2B Inquiry System: Simplified submission channels for wholesale clients and corporate partners to send direct inquiries.

Delivered Results

The redesigned digital platform empowered FAB d.o.o. to solidify its market position as a premier distributor in Bosnia and Herzegovina. With faster page speeds and a seamless user experience, the website achieved increased visitor engagement, reduced bounce rates, and a measurable boost in inbound commercial inquiries.