RADIUS

Project Overview & Challenge

We successfully executed a comprehensive website redesign and digital platform development for Radius d.o.o., specialized in wholesale and retail distribution of construction materials.

With over two decades of market leadership, Radius d.o.o. required a modern digital storefront to reflect its vast product range—spanning heavy building materials, drywall systems, timber, and finishing supplies. The main challenge was to build an intuitive, fast, and structured platform suited for individual homeowners, trade professionals, and large-scale B2B commercial contractors.

Tailored Solution & Technological Approach

Our expert team approached the solution development through a detailed analysis of the construction materials supply industry and key customer decision-making paths.

• Custom UI/UX Design: Crafted a clean, professional, and fully responsive design that streamlines user journeys across extensive product lines.
• Structured Catalog Architecture: Systematized thousands of SKUs into clear, easily browsable categories including raw building supplies, timber, and drywall.
• Technical SEO Foundation: Optimized site architecture and metadata to boost organic search engine rankings across targeted construction keywords.

Key Features

• Interactive Digital Product Showcase: Detailed presentation of available materials, specifications, and leading industry brands represented.
• Optimized Lead Generation System: User-friendly inquiry forms enabling customers to request quotes and expert advice quickly.
• Dynamic FAQ Module: Structured section answering frequent queries regarding product specs, logistics, and delivery timelines.

Delivered Results

The new website vastly enhanced Radius d.o.o.’s online brand presence, boosted organic search traffic, and streamlined incoming sales inquiries. The modernized platform reinforces their 20-year reputation as a trusted regional supplier in the construction sector.