PROTEN MEDICAL

Project Overview & Challenge

The EDVISION expert team developed a comprehensive web solution and modern digital catalog for PRO-TEN Medical, a company specialized in the supply of medical equipment and healthcare consumables.

The main challenge was converting an extensive product catalog, including surgical gowns, needles, bandages, and protective equipment, into a clear and functional digital platform. The client required a solution with precise product segmentation and a tailored B2B model where pricing is accessible exclusively to registered business users, delivering a superior user experience to healthcare institutions.

Tailored Solution & Technological Approach

Our expert team approached the solution development through a detailed analysis of the medical supply industry and specific B2B customer workflows.

• Custom UI/UX design: We crafted a clean, intuitive, and trustworthy visual layout that ensures fast navigation across complex medical categories.
• B2B catalog architecture: Integrated a secure client registration system to restrict wholesale pricing to authenticated business partners.
• SEO and performance optimization: Fine-tuned the technical code and loading speed to ensure top ranking for critical medical supply terms.

Key Features

• Advanced product categorisation: Structured display and filtering of medical supplies by specifications and use cases.
• Protected B2B pricing: Authentication system displaying price tags exclusively to approved corporate clients.
• Fully responsive design: Seamless cross-device performance allowing easy access from desktop and mobile devices.

Delivered Results

The new website established PRO-TEN Medical as a modern and reliable distributor of medical equipment. User engagement among existing client networks improved significantly, while the streamlined B2B ordering structure led to increased registered partner accounts and enhanced online inquiries.