Client presentation and seasonal sales challenge
Dženex Bau Center (Business Zone Sižje, Lukavac) represents one of the largest regional centers for the sale of tools, white goods, garden programs, sanitary ware and construction materials. The sales challenge included creating dynamic seasonal ad campaigns that quickly capture customer attention and communicate exclusive discounts on world-leading brands such as Kärcher, Chigo and Inter Ceramic.
Creative strategy and design of advertising visuals
We have designed a series of attractive and high-converting ad formats tailored for Facebook and Instagram displays:
- Kärcher Pressure Washers (Mobile Story Ads): Creation of a striking Story visual for the washer K4 Full Control Home RM626 at a special price of 599.90 KM.
- Chigo Inverter Air Conditioners: Seasonal promotion Air Conditioner Inverter 12000BTU 3.5kW WiFi gray (special price 830.00 KM with 3 years warranty, cooling up to +50°C and heating up to -25°C).
- Garden program and battery tools: Promotional banners for battery trimmers at a price of 165.00 KM for spring landscaping.
- Sanitaries and kitchen equipment: Promotional display of zinc-brass sink faucet with flexible hose and good price.
Realized activities and digital marketing
- Geo-targeted Target Advertising Campaigns: Audience segmentation in the area of Lukavac, Tuzla, Gračanica and the wider canton.
- Optimization for mobile devices: Display key sales messages and price at the top of the screen for quick viewing.
- Drive-to-Store strategy: Highlighting the exact location Business zone Dženex, Sižje, Lukavac in order to increase physical visits to the center.
Achieved results
Campaigns achieved outstanding customer response and direct impact on sales:
- +380% growth in sales of seasonal items: Especially in the segment of air conditioners and pressure washers.
- High return on advertising budget (ROAS 5.5x): Significantly higher number of purchases compared to invested funds.
- Increased attendance at the Bau Center: Significant influx of new customers at the location in Siž.
