Challenge and brand strategy on the domestic market
Cydonia BiH (@cydoniabih) presents a renowned range of natural medicinal creams, gels and food supplements intended for the domestic market. The challenge of the project was to build a recognizable visual identity on social networks that highlights the natural composition, professional formulation and high efficiency of everyday application.
Creative solutions and promotion of key lines
We created a complete visual & social media strategy adapted to the daily needs of users, with a special focus on three main product lines:
- Polar Ice Gel (250ml): Visual campaigns with the slogan “Ice effect, quick relief!” with emphasis on muscle and joint pain relief, circulation stimulation and light texture of the gel.
- Anti-acne cream with tea tree oil (30ml): A clean and purifying aesthetic that communicates the prevention of clogging of hair follicles, antibacterial action against acne and integrated UVA/UVB protection.
- Srijemos capsules (Wild garlic): Presentation of a supplement for the protection of blood vessels, cardiovascular system and natural lowering of blood pressure.
Activities and Social Media Marketing
- Social Media Design: Design of posts and Story visuals adapted to the profile of @cydoniabih.
- Copywriting in local language: Writing engaging descriptions and responses to user inquiries with a direct router to www.cydonia.ba.
- Visual Mobile Mockups: Modern displays of posts inside smartphones for ads and promotions.
Achieved results
Significant growth of the organic community and the number of direct inquiries on social networks, with a strong positioning of the Cydonia brand on the BiH market.
