Seasonal challenge and AE Pharm brand positioning
AE Pharm is a renowned pharmaceutical brand known for its innovative supplements. Key products include Spring Shield (a leading preparation to combat spring and year-round allergies) and Winter Shield (an original formula designed to protect and detoxify the respiratory system from winter smog toxins). The challenge of the project was to create timely seasonal campaigns that precisely target users before and during the peaks of air pollution and pollen allergies.
Creative visual strategy and campaign messages
We designed a series of dynamic and visually striking advertising solutions with direct messages and approvals from professional bodies (Ministry of Health FBiH):
- Winter Shield visuals: Messages like “Breathe full, NO TOXINS” and “Clear your respiratory system of smog toxins”. The emphasis is on 30 capsules of the original formula that frees the lungs, protects against viruses and bacteria and strengthens immunity.
- Spring Shield visuals: Striking slogans “Better to prevent than to sneeze”, “Say goodbye to ALLERGIES” and “Don’t wait for allergy symptoms, but prevent them from occurring”. Advantages such as the absence of side effects, year-round protection and direct ordering through the portal www.springshield.ba are highlighted.
Realized activities and digital channels
- Meta Social Media Ads: Sponsored ads on Instagram and Facebook adapted for mobile Story and Feed format.
- Seasonal and educational Copywriting: Writing advertising texts that solve acute problems of citizens (air pollution and allergens).
- E-commerce conversions: Direct router from ad creatives to official sales page www.springshield.ba.
Achieved results
The project achieved outstanding results in the domain of digital marketing and sales of supplements:
- Over +350% growth in online orders: During peak seasons of smog and pollen allergies.
- High return on investment (ROAS 5.2x): Exceptional efficiency of advertising budgets.
- Dominant brand positioning: Listing Spring Shield as the #1 choice for allergy prevention.
