Does it make sense to use social networks for advertising?
No matter which social network you choose, marketing on social networks is very profitable and powerful, and it is intended for entrepreneurs who are just starting out, but also for those who have been running their business for many years.
Advertising on social networks
- shortens the path to the target audience
- increases sales
- brand recognition and
- leads to more visits to your website.
It is precisely for this reason that it is not surprising that more and more entrepreneurs decide to advertise on social networks.
No matter what sector your business operates in, do you want to know which platform is most suitable for advertising your product or service?
Advertising on social networks can be quite expensive if you are not familiar enough with the way of advertising and do not have enough knowledge. To get the best results, you need to invest in the right ads on the right social network.
In Bosnia and Herzegovina, more than half of the population uses Facebook, for private or business purposes. Advertising on social networks, therefore also advertising on Facebook, is significantly cheaper than the old ways of advertising, and a Facebook ad can have a large reach.
The more detailed the ad is, the less money will be needed for advertising, and the Facebook campaign will be more successful.
Successful advertising campaign, starts from the end, i.e. from knowing the goal.
There can be two goals: gathering followers or a call to action.
- The goal of collecting followers is to build your company’s follower base, the ultimate goal of which is, again, making a profit.
- Call-to-action – occurs with a button below the ad that invites the user to learn more about the topic or to buy something.
Instagram is the platform that has the greatest influence on the buying habits of users.
It is most likely that this was brought about by various influencers who do their job very well.
To create ads
- creativity is needed
- the openness of your mind
- analytical abilities.
Writing text for ads is a complex process that consists of research, designing the text and proofreading. In order for your ads to be successful, one of the prerequisites is to have an attractive visual that will attract the attention of a carefully targeted audience.
Instagram is currently the most popular photo and video editing application that allows users around the world to share their experiences with friends. Instagram is definitely the fastest growing social network for a few years. Unlike Facebook, Instagram is a purely visual social network.
What does that mean? A visual aspect, a photo or a video, can attract a lot more followers than dry text on a page.
Instagram is a network of younger generations, it is not suitable for every activity, but surely a presence on such a platform can greatly contribute to your business. You need to publish content frequently and thereby create a loyal following that will later turn into potential customers.
On Instagram, you create a strong connection with your followers.
When it comes to connecting with an audience, most people think of Facebook. And that’s it. However, on Instagram users are twice as active and twice as engaged.
With so much engagement, Instagram is the perfect platform to connect with users, get feedback and encourage online conversations.
All you need to do is share a photo of the new product, ask users what they think and wait for comments.
You create trust and brand image on Instagram.
The great thing is that on Instagram you can share the daily experiences of your business in a completely informal way. According to some unwritten rule, behind the scenes photos and photos of employees go over best with the audience.
Advantages of advertising on Facebook:
- You are easily accessible to clients
- You have a community of people who are your target group
- Easier and faster sales
Your Facebook page is an important addition to a successful business, and you can use it in the way that is most productive for you.
How to precisely target your audience?
- Determine what my ideal customers have in common?
- How old are they and where do they live?
- Why might they like what I offer?
In this way, you will not waste time, energy and money on users who are not of interest to you and who are not your potential customers.
Does Facebook have a different approach via the mobile app than via a web browser on a computer?
The only difference is in the appearance and overall design. Facebook is perfectly optimized for desktop and mobile use.
On the other hand, Instagram lacks a desktop experience. Users are subject to numerous restrictions when logging in via computer. For example, you can’t easily post photos, edit existing posts, or view Instagram stories on Instagram from your computer.
Ads
You can create different ads on Facebook. However, while all of them can give you great results, it is very important to set the goal you want to achieve when creating Facebook campaigns. When you create a Facebook campaign, Facebook Ads Manager offers you several options to determine the goal you want to achieve when creating your ad.
Creating a Facebook ad means allocating a certain amount of money so that the creation of a Facebook campaign results in the achievement of a goal. It is extremely important to set up a Facebook marketing strategy in order to properly place and target ads related to your product or service. The price of Facebook ads is affected by some of the above factors :
- Ad target
- Type and amount of offer
- Audience
- Ad relevance
- Your industry
Creating Facebook ads requires knowledge, expertise and education in order to place the most relevant ads according to the target group that has an interest in your field of activity.
Advertising that is sure to give great results is combining Facebook and Instagram ads.