What is Google My Business and why do you need it?
Google My Business is a simple tool that allows companies and organizations to manage their online presence on Google, including search and maps. To help users find your business and to tell your story, create a Google My Business profile.
Google My Business is the most accessible online map in the world!
Given that we have less and less time, we are primarily interested in the nearest options, therefore it is necessary that your company is visible on the map, because the address itself does not mean much.
A look at the map says much more.
The display on Google Maps allows everyone who comes to you for the first time to ask for directions on the map, especially if you are more difficult to find, and can reach you carefree with navigation.
If you only work locally, a place on Google Maps is necessary.
After you type relevant words related to a specific product, service or activity in the Google search engine, the first thing Google will show you as a result are the locations of businesses in your immediate vicinity where you can find exactly what you were looking for.
Instead of looking for an address on various websites, the Google search engine provides you with a single click through Google Maps, a lot of additional information about other companies.
If you are a company owner – Google My Business is what you need.
Google My Business has 2 functions:
- Helps business owners get visible on Google through Google Maps
- Helps customers find the objects they need more easily.
Given that we are visual beings and that the environment is important to most people, before they go to a certain place, people like to see what kind of atmosphere awaits them there. Your past clients can also post a photo and review within Google My Business. More good photos and positive experiences means more new clients.
Why is it important to be on the first page of Google search?
- No one moves to the second, third, or any other than the first search page.
- You will appear on the first page at the top of the search in a very simple and easy way.
- Listings on Google My Business are displayed above the standard search results, which means that the businesses listed there have a bigger presence and get more attention.
Open Google search and research the competition.
Enter keywords that would help them find your company. In this way, you will get an insight into everything that your competition offers, and the opportunity to make your offer better. Highlight what makes you unique and why exactly your service is unmatched.
What should your Google My Business profile contain?
- Name, address and phone number
- Map location
- Working hours
- Link to website
- Work related photos
- Business reviews left by previous clients.
How to create a Google My Business profile and add the company’s location to Google Maps?
It will only take you a few minutes to create a profile.
You must have a Google Account to add your company to Google My Business.
- Type Google My Business into the Google search engine
- Open Google My Business – Manage Your Business profile / Create your Google My Business profile – https://www.google.com/business/
- Follow the steps and enter all the required information – Enter your business name, address, activity, phone number, website URL and other important information
- After completing your profile, you need to click VERIFY business and request a unique verification code, which will be sent to you by mail, in order to be a verified business on Google.
In a couple of weeks you will receive an envelope, enter the code in your Google My Business, update your profile and that’s it. You are an official business on Google.
Most importantly, this is an accessible and extremely valuable tool that you have no reason not to use.
If you have questions, doubts, or need help, we will be happy to answer all your questions and do our best to launch your business online together.