HS BAUKOP

Project Overview & Challenge

The successful development and implementation of a modern web solution for HS Baukop, a company specializing in construction works, excavations, and petroleum retail, enabled the professional positioning of this brand in the digital market.

The main challenge of the project was to create a unified digital platform that effectively merges two completely different business sectors – heavy construction machinery and excavation services with a modern, 24/7 gas station. It was necessary to design an intuitive navigation and visual identity that clearly communicates both business units, facilitates inquiry submissions for construction projects, and promotes the location and premium offers of the gas station in Gracanica.

Tailored Solution & Technological Approach

Our expert team approached the solution development through a detailed analysis of the construction and fuel retail industries to create an optimal information architecture.

• Hybrid UI/UX design: We created a clean and functional interface that visually separates the construction sector from the gas station segment, using recognizable brand colors and clear calls to action.
• Custom CMS integration: We implemented a flexible technical solution that allows the client to easily manage content, update project galleries, and modify service information.
• Local SEO architecture: We structured the website according to search engine guidelines to maximize visibility for key search terms in the Gracanica region and surrounding areas.

Key Features

• Segmented service catalog: A detailed presentation of all construction services, including excavation, civil engineering, building construction, and transport, with a supporting gallery of completed projects.
• Interactive inquiry system: A simple and fast process for sending quote requests, allowing users to contact the company for project planning in just a few steps.
• Location and info integration: Prominently displayed information about the gas station hours, premium fuel offers, and the on-site market, complete with an integrated map for easy navigation.

Delivered Results

The new website successfully unified the entire business of HS Baukop, significantly increasing their online visibility and professional credibility. Through an optimized structure and a clear user journey, the client recorded an increase in direct inquiries for construction works, while the gas station achieved better local search engine visibility, once again confirming the EDVISION team expertise in delivering high-performing digital solutions.