Logo and complete visual identity for BAU TL, a transport and logistics company from Gračanica: letterhead, envelope and business cards.
BAU TL (Transport & Logistic) is a transport and logistics company based in Gračanica, Bosnia and Herzegovina. They needed a recognizable logo and a consistent look for their business stationery.
The logo is set in rounded lowercase letters, “bau tl”, and the initial “b” became a standalone mark used as an icon and as a large watermark on the letterhead. The identity uses blue and orange, and an orange line at the bottom of the letterhead recalls a road marking. We applied the same system to the letterhead, envelope, business cards and phone icon.