Client presentation and design aesthetics
MC Namještaj (Furniture showroom, ul. Mate Vlašića 45a and 44c, Poreč, Croatia) is a recognizable salon specializing in designer furniture, interiors and furnishing of residential and tourist facilities in Istria. The main goal was to create a sophisticated visual identity on social networks that exudes elegance, natural textures of wood and linen, and supreme comfort.
Creative strategy and collection presentation
We designed a series of aesthetically refined posts and sponsored formats for Instagram and Facebook with an accent on key pieces of furniture:
- Peanut Sofa (Mobile Story Presentation): Presentation of a sofa in the shade of peanut under the slogan “The harmony of natural textures such as hazelnut, linen and wood brought to life in a sofa in the color of peanut” (dimensions: 200x79x70 cm).
- Espresso Armchair: Highlighting comfortable cushions and ergonomics for relaxing at home (dimensions 88x80x74 cm) with an integrated QR code for customer reviews.
- Macaroon RELAX: View of a modern modular sofa system in an attractive purple color (with a highlighted price of €1,784.20).
- Clay Bed: Presentation of a premium bed with a textured wooden headboard for warm and natural bedrooms.
Realized activities and digital channels
- Meta Ads for the Market of Istria and Croatia: Geographical and interest targeting of customers, interior designers and owners of vacation homes in Istria (Poreč, Pula, Rovinj).
- Visual Storytelling: Elegant and minimalist visuals adapted to Instagram Story and Feed formats.
- Drive-to-Showroom: Directing users to come directly to the salon at the address of Mate Vlašić in Poreč.
Achieved results
The project achieved great results on the market of Croatia and Istria:
- +290% increase in inquiries for interior furnishing: Direct influx of inquiries via social networks.
- Strong positioning of the brand in Istria: Recognition of MC Furniture as a symbol for a modern and comfortable home.
- Major visit to the salon in Poreč: Direct effect of digital advertising campaigns in the field.
