Client introduction and B2B industry challenge
SUBFINA d.o.o. (www.subfina.ba, phone: +387 35 817 166) is a specialized company in the field of production, sale and professional sharpening of special cutting tools and CNC equipment. The main B2B challenge was to create a powerful visual identity on social networks that suggests technical precision and industrial machinery through modern design and direct generation of inquiries from production plants and workshops.
Creative strategy and industrial visual design
We designed a series of visually contrasting and technically powerful posts with clear messages and calls to action:
- Tool sharpening services: Striking visual with a clear slogan “Best tool sharpening services” with prominent phone contact (+387 35 817 166) and website www.subfina.ba.
- From idea to realization: Graphics “FROM IDEA TO PERFECT TOOL” with noticeable button “REQUEST QUOTE” for a quick influx of B2B customers.
- Precision in every detail: Visual display of CNC processing with the message “We use modern technology and precision machines to ensure the highest industry standards”.
Realized activities and B2B marketing
- Targeted B2B Meta Campaigns: Audience segmentation aimed at industrial plant owners, CNC operators, engineers and production managers.
- Lead Generation Funnel: Direct redirection from banner ads to phone calls and email offers.
- B2B Branding: Building the authority of the company SUBFINA as a leader for sharpening and making tools in Bosnia and Herzegovina.
Achieved results
The project brought a significant increase in the scope of B2B cooperation and new clients:
- +340% growth in B2B inquiries for tool sharpening: Significantly higher inflow of orders from the industrial sector.
- High return on advertising budget (ROAS 4.9x): Exceptional profitability of B2B advertising campaigns.
- Long-term contracts with production facilities: Positioning the SUBFINA brand as the first choice for industrial tools.
