What is Google My Business and why do you need it?
Google My Business is a simple tool that allows companies and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business and to tell them your story, create a Google My Business profile.
Google My Business is the most accessible online map in the world!
Since we have less and less time, we are primarily interested in the nearest options; therefore, it is essential that your company is visible on the map, as an address alone doesn’t mean much.
A look at the map says significantly more.
A Google Maps listing allows everyone visiting you for the first time to request directions on the map, especially if you are harder to find, enabling them to reach you worry-free using navigation.
If you operate only locally, a spot on Google Maps is essential for you.
After you type relevant keywords related to a specific product, service, or industry into Google Search, the first thing Google will show you as a result are the locations of companies in your immediate vicinity where you can find exactly what you were looking for.
Instead of searching for addresses across various websites, Google Search provides you with plenty of additional information about other companies with a single click via Google Maps.
If you are a business owner – Google My Business is what you need.
Google My Business has 2 functions:
- It helps business owners be visible on Google through Google Maps.
- It helps clients more easily find the facilities they need.
Since we are visual beings and the ambiance is important to most people, before going to a certain place, people like to see what kind of atmosphere awaits them there. Your existing clients can also post a photo and a review within Google My Business. More good photos and positive experiences mean more new clients.
Why is it important to be on the first page of Google search?
- Nobody goes to the second, third, or any page other than the first page of search results.
- You will appear on the first page at the top of the search in a very simple and easy way.
- Google My Business listings are displayed above standard search results, which means businesses shown there have a greater presence and receive more attention.
Open Google Search and research your competition.
Type in the keywords you would use to find your company. This will give you insight into everything your competition offers, and the opportunity to make your offer better.
Highlight what makes you unique and why your service specifically is unrivaled.
What should your Google My Business profile contain?
- Name, address, and phone number
- Location on the map
- Working hours
- Link to the website
- Photos related to the business
- Business reviews left by previous clients.
How to create a Google My Business profile and add a business location to Google Maps?
Creating a profile will only take a few minutes. You must have a Google account to add your company to Google My Business.
Type Google My Business into the Google search engine
Open Google My Business – Manage Your Business profile / Create your Google My Business profile – https://www.google.com/business/
Follow the steps and enter all required information – Enter your business name, address, industry, phone number, website URL, and other relevant data
Once you complete the profile, you need to click business VERIFICATION and request a unique verification control code, which will arrive by mail, in order to become a verified business on Google.
In a couple of weeks, you will receive an envelope, enter the code into your Google My Business, complete the profile, and that’s it. You are an official business on Google.
Most importantly, this is an accessible and extremely valuable tool that there is no reason not to use.
If you have any questions or doubts, or if you need help, we will be happy to answer all your inquiries and strive to launch your business onto the internet together.
